Ethics AdviceLine for Journalists


What’s the answer to a hotline gone cold? It called for a relaunch of the Society of Professional Journalists’ Chicago chapter website devoted to ethics advice. Ethics AdviceLine for Journalists earned the 2014 Sigma Delta Chi award and the Peter Lisagor award for online column writing.

I jump-started a dormant project to convert an ineffective online brochure into a destination for reporters with ethical dilemmas. I chartered a project to make case studies available as an education resource, and worked Northwestern University to digitize files and make them available for training and research.

For the website I created a site taxonomy and interactive elements, customized templates, trained volunteers in online contact forms and resolved switchover issues.

After launch I created Facebook and Twitter pages. The efforts attracted an audience not only for the website, but also the original phone hotline, and won buy-in for a paid search campaign.

The national SDX award noted my writing on issues like digital media and database reporting.