- Content management
- Mentoring & coaching
- Editing and writing
- Problem solving
- Social media
- User interaction
- Skilled at understanding and explaining a process, tailoring a message to its best medium or social platform, and guiding an audience to take action.
- Writes with speed, precision and grace. Topics include finance, technology, healthcare, science, real estate, automotive, retail.
- Coaches onsite, remote and freelance teams to develop new formats and maintain consistent voice and quality. Matches assignments to team members’ strengths. Manages editorial budgets and negotiates contracts.
- Experienced in managing projects with limited time and resources. Guides goal-setting; conducts competitive analyses; creates personas, use cases and wireframes; drafts requirements, builds and tests key components, and keeps team aware of progress.
- Expands and engages audience with frequent review of key performance indicators. Creates and analyzes reports for key stakeholders.
- Adept at online, print and broadcast content management systems. Creates templates, site structure and content taxonomy. Manages and adapts XML feeds.
- On-demand radio news app is sustained top iTunes news download, gaining 10,000 users on launch. Crafted formats for financial, technology, healthcare news. Writes daily market briefings, assigns reporters, coaches on accuracy and style, anchors reports, edits reports in digital studio.
- Guide to fuel-efficient cars doubled page views to Chicago Tribune automotive channel with successful SEO strategy. Managed project from end to end: Set goals, developed use cases, personas and wireframes; wrote content and assigned writers; produced video; and analyzed site metrics to identify next steps.
- Deadline writing with precision and grace on finance, technology, healthcare, real estate and other topics.
- Integrated online and print content management systems, with taxonomy and XML feeds to allow editors to publish on both systems at once.
- High engagement with lifestyle channel flipbooks, newsletter.
- Grew selected audiences by starting and managing Facebook, Twitter feeds.
- Delivered mapping and data visualization features for real estate site, using property, school, demographic data.
- Performed product analyses, wrote product requirements and documentation, performed issue troubleshooting, managed XML feeds.
- Conducted sales and producer training, advocating best practices.
- Managed editorial budgets, negotiated contracts.
- Crafted nonprofit communication strategies and programs.
- Guided professional society’s financial turnaround as national officer.
- Introduced cross-platform approach to college editing course.