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Chicago Community Trust

Chicago Health AtlasChicago Health Atlas: Adult hypertension prevalence, 2006-2012.

As a health-care analyst for the trust’s Smart Chicago Collaborative civic technology affiliate, I write about health issues in Chicago neighborhoods. I also consult on content strategy and data visualization for its Chicago Health Atlas website, participate in the Chi Hack Night civic data projects and document technology events in the Knight Community Information Challenge.

East Village Association

East Village crime map

A Chicago community group calls residents to action through a website, email newsletter, Facebook page and Twitter feed.

My communications for the East Village Association attract a large and diverse following, and draw members to community meetings on planning, schools, police and transit issues.

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    Among EVA successes:

  • Social-media campaigns build political support for a Polish Triangle gateway development.
  • Maps show the nature of neighborhood crime.

The monthly e-mail newsletter has a consistent open rate of 40% to 50%. EVA’s social media presence extends to Twitter events feed, a Flipboard magazine, public discussion groups on Everyblock and Yahoo! and a private NextDoor group, plus event videos on YouTube. The website was launched in 2007 to supplement a printed newsletter. The current Constant Comment newsletter consistently draws a 40% open rate.

Stephen Rynkiewicz profile

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Editorial
• Finding the right media to solve problems and earn loyalty.
• Writing to synthesize facts, reach new audiences and prompt action.
• Editing for readability, accuracy and a consistent, engaging tone.
Digital strategy
• Mobile, customized design, focused on core messages.
• SEO and site structure audits to optimize content and workflow.
• Attractive, persuasive ecommerce product pages.
Product development
• Data collection, analysis and visualization to understand buyers.
• Competitive analysis, use cases, specifications to define project.
• Training materials, presentations and technical documentation.

Experience

Consultant: Chicago Community Trust, Healthcare Financial Management Association, Northwestern University, One Technologies, Rowman & Littlefield, Tribune Newspapers
Rivet News Radio: Financial editor, multimedia producer
Chicago Tribune: Digital editor, financial product manager
Tribune Media Group: Digital analyst, product development
Tribune Technology: Project manager, technical producer

Target industries

• Financial, risk management, legal and real estate services
• Health care, educational institutions and member associations
• Automotive, engineering and technology products

Let’s talk

linkedin-20150218-srynkiewicz-3810Information can spark action or indecision. Team conflict can be creative or destructive. By organizing and clarifying issues in digital communications, I successfully lead audiences & stakeholders in growing mobile operations to productive action.

I’ve coached staff, vendors & freelancers for best use of their skills; analyzed audience behavior to guide content strategy, served as troubleshooter on performance issues, kept teams updated & documented their success. I’ve crafted communication strategies for nonprofit groups, taught a college course & served as elected officer of a national nonprofit group.

I’m comfortable working across teams to create, scale & advocate new products. Let’s figure out the next one.

–Steve Rynkiewicz (Rin-KEV-itch)

Ethics AdviceLine for Journalists

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What’s the answer to a hotline gone cold? It called for a relaunch of the Society of Professional Journalists’ Chicago chapter website devoted to ethics advice. Ethics AdviceLine for Journalists earned the 2014 Sigma Delta Chi award and the Peter Lisagor award for online column writing.

I jump-started a dormant project to convert an ineffective online brochure into a destination for reporters with ethical dilemmas. I chartered a project to make case studies available as an education resource, and worked Northwestern University to digitize files and make them available for training and research.

For the website I created a site taxonomy and interactive elements, customized templates, trained volunteers in online contact forms and resolved switchover issues.

After launch I created Facebook and Twitter pages. The efforts attracted an audience not only for the website, but also the original phone hotline, and won buy-in for a paid search campaign.

The national SDX award noted my writing on issues like digital media and database reporting.

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Chicago Tribune responsive design

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For the 2014 “digitally remastered” relaunch, I determined must-haves to adapt a news design to e-commerce for the Tribune’s automotive, real estate and recruitment sections.

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I broke down rebuilding tasks; programmed, tested and documented the new design, planned the site migration, presented the resdesign to the sales teams and advised them on how to migrate their search and display campaigns.

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