Rivet News Radio

Rivet technologyRivet social shareRivet telematics

A mobile app can reinvigorate an old medium, with the right strategy. Rivet News is a news-radio station for your cellphone, with settings to match content to listeners’ interests – and a skip button.

I joined the launch team as financial editor, to develop a format for business, technology and healthcare news relevant to a general audience. The app’s unique technology let me keep things simple for the casual listener, and fill the screen with details for the power user.

As a producer conducted interviews, gave anchors talking points and infused reports with expert sources like investor conference calls. I coached other producers on what events to watch for, such as earnings reports or trade shows, and how to approach them. I reviewed completed reports for accuracy, style and delivery, gave them headlines and assigned them keyword-rich metadata to reach the proper audience

Rivet has been a consistently popular news download, attracting 150,000 users in its launch phase. Business and technology gets chosen and shared on social media as often as government and politics. Metrics show listeners stick with to reports from start to finish, without touching the skip button.

Chicago Tribune articles

Lighten Up- New vehicles sport innovative LED featurestelematicssmart-home

The business desk requires writers to relay corporate earnings with precision and consumer trends with brio – often at the same time. Rynkiewicz produced the Tribune’s first breaking business-news site, setting a pattern for reporting speed and staff collaboration.

This selection includes long-form features for print and how-to guides for the web.

Cutting vehicle weights has heavy impact

Best ways to get to the 2016 Chicago Auto Show

Innovative lighting illuminates the future of cars

Advanced safety features showcase the future of cars
Advanced safety features like automatic braking systems can lower the rate of accidents by 14 percent

Future of connected cars is now
Latest innovations in telematics offer less distractions, more advantages

Human connections guide social networks

Indeed.com adds resume search

Holiday bonus a dying tradition
More firms link pay, performance

Hotel caters to ‘Desperate Housewives’

What’s next for Sears, Kmart?

Search site combines the results of its rivals

Sears buys 3 suburban Kmart stores

Airline flights return to level before attacks

New spin for Rock ‘n’ Roll McDonald’s

Sears to sell tools for tots

Space made for TV craftsman at Sears

Profits trimmed, Salton changes course

Price watchers put Salton on griddle

Bank One cuts more jobs, shores up earnings

Gates Still Richest In U.S.
Pritzkers on top in Chicago

Lawsuit filed against Abbott over diet drug

All city squads mark crime drop

Smart alecks
Appliances may be talking, but most buyers are giving the ‘networked’ home the silent treatment

How do you rate?

PMI

Real estate industry is putting XML to the test

Mortgages getting big on Internet

Networking gets new meaning for real estate agents
The Web is helping to sell homes

What is an MLS?

Chicago Tribune Green Guide

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This guide to fuel-efficient cars exceeded goals for a Chicago Auto Show launch, created mobile content, and made the case for more automotive technology programming that would double traffic to the channel.

Tribune Publishing’s automotive group wanted to build its display advertising business, and the Chicago Tribune wanted a product to launch at the Chicago Auto Show. I gathered the stakeholders to set goals and key performance indicators, and we agreed on a package that would build audience through search: a database to rate and compare “green” car models for urban winter driving.

guideMobile

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As content lead, my role extended throughout the project. I collaborated on personas, use cases and wireframes. I developed the data for rating and comparing vehicles. I recruited writers and gave them article topics, questions to answer and formats for 100 new vehicle reviews. I acquired photos, wrote search metadata and performed quality assurance testing. At the auto show, I produced video features and directed social media.

My communication with the team included metrics reports: A successful SEO strategy brought the automotive channel half its audience from search. Surprisingly, reviews and in-depth content drew the best response. I recommended a blog that would attract broad front-page and social media interest and draw continued search referrals. The database and blog influenced the Tribune’s later “digitally remastered” relaunch.

Chicago Tribune databases

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Leading a cross-platform team, I created new real-estate products to retain market dominance, including point of interest, street view and heat maps.

school

I produced annual School Report Cards to compare test scores within and across school districts. Graphs generated on the fly showed how many students met state standards.

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commun2010

 

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The online neighborhood guide, “reverse published” in print, combined reporting and data on local communities, plus a database of home sale prices.

berwyn

Crime trends were ranked and compared with previous years.  A census database featured demographic, population, housing, wage and commuting data.

crime

el Restaurante Mexicano

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The bilingual website restmex.com is the main source of subscriptions to El Restaurante Mexicano, a print magazine for Mexican restaurant owners and chefs in North America. Cuisine and management features, a recipe database and information request forms are optimized for search engine discovery.