Stephen Rynkiewicz profile


• Finding the right media to solve problems and earn loyalty.
• Writing to synthesize facts, reach new audiences and prompt action.
• Editing for readability, accuracy and a consistent, engaging tone.
Digital strategy
• Mobile, customized design, focused on core messages.
• SEO and site structure audits to optimize content and workflow.
• Attractive, persuasive ecommerce product pages.
Product development
• Data collection, analysis and visualization to understand buyers.
• Competitive analysis, use cases, specifications to define project.
• Training materials, presentations and technical documentation.


Consultant: Chicago Community Trust, Healthcare Financial Management Association, Northwestern University, One Technologies, Rowman & Littlefield, Tribune Newspapers
Rivet News Radio: Financial editor, multimedia producer
Chicago Tribune: Digital editor, financial product manager
Tribune Media Group: Digital analyst, product development
Tribune Technology: Project manager, technical producer

Target industries

• Financial, risk management, legal and real estate services
• Health care, educational institutions and member associations
• Automotive, engineering and technology products

Let’s talk

linkedin-20150218-srynkiewicz-3810Information can spark action or indecision. Team conflict can be creative or destructive. By organizing and clarifying issues in digital communications, I successfully lead audiences & stakeholders in growing mobile operations to productive action.

I’ve coached staff, vendors & freelancers for best use of their skills; analyzed audience behavior to guide content strategy, served as troubleshooter on performance issues, kept teams updated & documented their success. I’ve crafted communication strategies for nonprofit groups, taught a college course & served as elected officer of a national nonprofit group.

I’m comfortable working across teams to create, scale & advocate new products. Let’s figure out the next one.

–Steve Rynkiewicz (Rin-KEV-itch)


Chicago Tribune articles

Lighten Up- New vehicles sport innovative LED featurestelematicssmart-home

The business desk requires writers to relay corporate earnings with precision and consumer trends with brio – often at the same time. Rynkiewicz produced the Tribune’s first breaking business-news site, setting a pattern for reporting speed and staff collaboration.

This selection includes long-form features for print and how-to guides for the web.

Cutting vehicle weights has heavy impact

Best ways to get to the 2016 Chicago Auto Show

Innovative lighting illuminates the future of cars

Advanced safety features showcase the future of cars
Advanced safety features like automatic braking systems can lower the rate of accidents by 14 percent

Future of connected cars is now
Latest innovations in telematics offer less distractions, more advantages

Human connections guide social networks adds resume search

Holiday bonus a dying tradition
More firms link pay, performance

Hotel caters to ‘Desperate Housewives’

What’s next for Sears, Kmart?

Search site combines the results of its rivals

Sears buys 3 suburban Kmart stores

Airline flights return to level before attacks

New spin for Rock ‘n’ Roll McDonald’s

Sears to sell tools for tots

Space made for TV craftsman at Sears

Profits trimmed, Salton changes course

Price watchers put Salton on griddle

Bank One cuts more jobs, shores up earnings

Gates Still Richest In U.S.
Pritzkers on top in Chicago

Lawsuit filed against Abbott over diet drug

All city squads mark crime drop

Smart alecks
Appliances may be talking, but most buyers are giving the ‘networked’ home the silent treatment

How do you rate?


Real estate industry is putting XML to the test

Mortgages getting big on Internet

Networking gets new meaning for real estate agents
The Web is helping to sell homes

What is an MLS?


Chicago Community Trust

Chicago Health AtlasChicago Health Atlas: Adult hypertension prevalence, 2006-2012.

As a health-care analyst for the trust’s Smart Chicago Collaborative civic technology affiliate, I write about health issues in Chicago neighborhoods. I also consult on content strategy and data visualization for its Chicago Health Atlas website, participate in the Chi Hack Night civic data projects and document technology events in the Knight Community Information Challenge.

East Village Association

East Village crime map

A Chicago community group calls residents to action through a website, email newsletter, Facebook page and Twitter feed.

My communications for the East Village Association attract a large and diverse following, and draw members to community meetings on planning, schools, police and transit issues.


    Among EVA successes:

  • Social-media campaigns build political support for a Polish Triangle gateway development.
  • Maps show the nature of neighborhood crime.

The monthly e-mail newsletter has a consistent open rate of 40% to 50%. EVA’s social media presence extends to Twitter events feed, a Flipboard magazine, public discussion groups on Everyblock and Yahoo! and a private NextDoor group, plus event videos on YouTube. The website was launched in 2007 to supplement a printed newsletter. The current Constant Comment newsletter consistently draws a 40% open rate.

Ethics AdviceLine for Journalists


What’s the answer to a hotline gone cold? It called for a relaunch of the Society of Professional Journalists’ Chicago chapter website devoted to ethics advice. Ethics AdviceLine for Journalists earned the 2014 Sigma Delta Chi award and the Peter Lisagor award for online column writing.

I jump-started a dormant project to convert an ineffective online brochure into a destination for reporters with ethical dilemmas. I chartered a project to make case studies available as an education resource, and worked Northwestern University to digitize files and make them available for training and research.

For the website I created a site taxonomy and interactive elements, customized templates, trained volunteers in online contact forms and resolved switchover issues.

After launch I created Facebook and Twitter pages. The efforts attracted an audience not only for the website, but also the original phone hotline, and won buy-in for a paid search campaign.

The national SDX award noted my writing on issues like digital media and database reporting.


Chicago Tribune responsive design


For the 2014 “digitally remastered” relaunch, I determined must-haves to adapt a news design to e-commerce for the Tribune’s automotive, real estate and recruitment sections.


I broke down rebuilding tasks; programmed, tested and documented the new design, planned the site migration, presented the resdesign to the sales teams and advised them on how to migrate their search and display campaigns.